When the 80's had the rope chains, British Knights and Kangol hats, fresh was an understatement. Fast forward to the 90's where rugged Timb boots and baggy jeans were fashion must haves in hip hop, now is the new millennium everything goes. Freedom of speech has been taken to another level, what you are and where you wanna be. Designer names and the Internet influence are visible in almost every artists wardrobe.
So is only right the Bronx's next generation, 950Plus, staple themselves as the Flyest Dudes on the planet.
Having over 300, 000 hits on www.myspace.com/950plus, features on Bridgez and E2K magazines, a European tour and over 350 shows under their belt, all at the tender age of 22, Prince "F.Ezzy" Suarez and Sean "Young Duse" Barrero are a product of this fresh era. They clearly state they are swagger and in the bronx is where it all started.
Their ear candy music has touched fans from Venezuela to Czech Republic, but it is the new wave of technology, myspace.com, responsible for half the shows they have under their belts and for just as much for their success. "If I wanted to sell a 950 Plus CD to a young boy out in the most rural area in Africa, I can", states The Ave Records Co-CEO and 950Plus Co-Manager, David "De-Kutz" Aviles. This is the kind of power technology has breaded.
950Plus does not find it difficult at all to relate to fans because, just like the fresh gear they sport, they stay relevant. Whether is blaring out constant bangers out the studio or sporting the new gold foil Coogi hoodie in stores, the power they behold and how they have used it to their advantage is something no one would've ever predicted at the time Biz Markie was saying hes just a friend.
950Plus has surrounded themselves with some of those responsible for paving the way for the new generation they now represent. They proudly name A.G. from DITC (Diggin' In The Crates) Crew as one of their earliest influences, and now being signed to his Tha Ave Records is icing on the cake. They keep themselves grounded with a circle of people who share the same ambition and that is to make it. Surrounding themselves with entrepreneurs has resulted them to adapt a recipe for success. This to them is to be themselves, do as you believe and never quit.
This is the same drive visible in Jonathan "J.O." Molina, Label Associate for The Ave Records. being a product of the Bronx himself he feels a duty to make 950Plus a staple in hip hop. Having just 2 years experience in the promotions world, his parties and events have snowballed into over 13,500 hits on his myspace page and over 2000 Facebook friends. This has helped him establish a network for himself major labels would love to formulate. Walking in the room with his own set "estilo"(swagger) at hand and his hunger for success in the other, he knows how important the sacrifices are to complete his goals. Staying present in all meetings, communicating ideas clearly and getting online is how he promotes 950Plus. "Do what you know, do what you learn and find a theory", he says. 950Plus is what he knows and the era of cyberspace is what he learned.

950Plus new single "WOW" has been doing just that. WoWing fans from Bridgeport, CT, 116th Festival to Red Bull and Kokonuts events thorughout New York City. The Flavour Flav sampled master piece is making this platinum number offical and like the great JayZ said, "numbers dont lie", this means 950 is the truth.

Hip Hop is not avoidable. It can be tampered with and shifted but it will always fall back into where it started. In this case the Bronx would've never thought it would birth such power, where technology, fashion, talent and knowledge unite in a form of entertainment. 950Plus is just that. A lot of artists have broken barriers but not many have marketed this business the way 950 does. After 7 years strong, no show is a bad show because to them someone will always be watching. Whether is the Puerto Rican Day parade or a college performance, the show doesn't stop there. They are determined to brand themselves and have you listen. Either through your speakers, computer, television or print, they gonna bring you that breath of FRESH air.

Shout out to the Bronx!

Check out the new 950 Site
www.950plus.com

New Single "WOW"
http://www.imeem.com/people/OZicdl2/mus ... 04_wowwma/

http://www.myspace.com/950plus
http://www.myspace.com/950plus2


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